Media Plan

2017 Promotional Campaign

In addition to extensive media coverage throughout the U.S. and abroad, Spectrum Miami, Art San Diego, and Artexpo New York partner with a variety of general news and trade publications to promote each show through advertising buys that include online, print, and email campaigns. Spectrum Miami will invest in a significant media buy and campaign to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to its Midtown location. What this means for exhibiting artists and galleries is that we’re working to ensure the show reaches a mass audience and receives significant exposure to increase foot traffic and sales.

Print Advertising

Spectrum Miami will advertise in a wide range of prominent arts and entertainment publications across the U.S. Some of the more prominent media in which print ads and editorial will appear include:

Art in America: Circulation – 75,000+
Florida Design Magazine: Circulation – 175,639
Miami New Times: Circulation – 70,000
Miami Herald: Circulation – 164,332
ARTnews: Circulation – 70,118
Art & Antiques: Circulation – 119,680
Gallery Guide: Circulation – 40,000
Art Business News: Circulation – 12,000
ArtSlant: Circulation – 12,000
WHERE: Circulation – 250,000
Art Basel Guides
ArtNexus
• REFINEDr
• Miami Art Map

Electronic Media

Spectrum Miami will advertise heavily online, both nationally and internationally, via over 20 prominent media outlets, with sites including:

• Art in America
• ARTnews
• Art & Antiques
• Artinfo
• ArtSlant
• Florida Design
• Around Town
• Miami New Times

Email Campaigns

With a combined email subscription list comprised of thousands of industry professionals, collectors, high-end home owners, and artists, Spectrum Miami will circulate frequent show updates, artist profiles, and more to stimulate interest and encourage attendance. Show highlights and artist features will also be sent to the media on an ongoing basis to ensure widespread media coverage.

Social Media

Spectrum Miami artists will be promoted through blog posts and via synchronized social media channels, including, Facebook, Instagram, and Twitter.

Complimentary Ticketing Program

Statistics have shown that the best way to encourage trade show attendance is via exhibitors. 5,000+ complimentary tickets will be distributed among Spectrum Miami exhibitors.

Spectrum Miami Newsletter

Location

Spectrum Miami Tent
1700 NE 2nd Avenue
Miami, FL 33132

Contact Us

Have specific questions about Spectrum Miami? We're here to help! Send us an email and we'll get back to you. (Please do not send solicitations through this form. All solicitation email addresses will be added to our spam list. Thank you for your understanding.)

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