Media Plan

2016 Promotional Campaign

In addition to extensive media coverage throughout the U.S. and abroad, SPECTRUM Miami, Art San Diego and Artexpo New York partner with a variety of general news and trade publications to promote each show through advertising buys that include online, print and email campaigns. SPECTRUM Miami will invest in a significant media buy and campaign to promote the show and drive trade buyers, collectors, industry insiders and art enthusiasts to its Midtown location. What this means for exhibiting artists and galleries is that we’re working to ensure the show reaches a mass audience and receives significant exposure to increase foot traffic and sales.

Print Advertising

SPECTRUM Miami will advertise in a wide range of prominent arts and entertainment publications across the U.S.. Some of the more prominent media in which Print ads and editorial will appear include:

• Art in America: Circulation – 75,000+
• Florida Design Magazine: Circulation – 175,639
• Miami New Times: Circulation – 70,000
• Miami Herald: Circulation -164,332
• ARTnews: Circulation – 70,118
• Art & Antiques: Circulation – 119,680
• Gallery Guide: Circulation – 40,000
• Art Business News: Circulation – 12,000
• Art Slant – 12,000
• WHERE: Circulation – 250,000
• Art Basel Guides
• ArtNexus
• Miami Art Map

Electronic Media

SPRECTRUM Miami will advertise heavily online, both nationally and internationally, via over 20 prominent media outlets, with sites including:

• Art in America
• ARTnews
• Art & Antiques
• Artinfo
• ArtSlant
• Florida Design
• Around Town
• Miami New Times

Email Campaigns

With a combined email subscription list comprised of thousands of industry professionals, collectors, high-end home owners and artists, Spectrum will circulate frequent show updates, artist profiles and more to stimulate interest and encourage attendance to Spectrum Miami. Show highlights and artist features will also be sent to the media on an ongoing basis to ensure widespread media coverage.


Spectrum Miami artists will be promoted via synchronized social media channels such as blogging, Facebook and Twitter.


Statistics have shown that the best way to encourage trade show attendance is via exhibitors. 5,000+ complimentary tickets will be distributed among Spectrum Miami exhibitors.

Spectrum Miami Newsletter


Spectrum Miami Tent
1700 NE 2nd Avenue
Miami, FL 33132

Contact Us

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